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ABOUT
NOBLE ALLIANCE
Noble Alliance is an independent and innovative Swiss non-profit organization based in Geneva dedicated to catalyzing collaboration among individuals and organizations committed to defending and enhancing the human-animal bond.
We are What Frehel Has Made of Us
Vera Gualdi
Co-founder &
Board Vice President
Frehel
Honorary Founder & Eternal Chief Petriots Officer
Stefano Gnes
Co-founder &
Board President
 Why are we here?Because pets do so much for us. They are the heart of our families, the glue in our communities, and the unspoken heroes in times of crisis. We’ve seen how they shape our lives, and now is the time to embrace the human-animal bond as a cornerstone in creating a better world. Pets are humanity's greatest allies, and it’s our duty to recognize their importance and integrate them into every aspect of our lives. |  What are we focused on?One Health – Strengthening the pet-human health connection. One Welfare – Integrating pets into social services. Urban Policy – Shaping pet-friendly cities. Mobility – Ensuring seamless, safe travel for pets. Harnessing the Power of Data – Driving innovation with pet-centric insights. One Resilience – Protecting pets and families in times of crisis. The Future of Pet-Centric Services – Expanding services beyond traditional pet care. Habitats – Designing spaces that foster the human-animal bond. |  How are we making it happen?Collaboration is at the heart of Noble Alliance. We bring together individuals, families, innovators, organizations, and experts who are committed to creating real, lasting change for pets. Our strength comes from partnerships—alliances across sectors, from urban planning to data science, from policymakers to pet lovers just like you. We know that when we come together, we can unlock opportunities that were previously out of reach. |
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 Where are we based?Our home is Geneva, Switzerland—a global city known for bringing people, ideas and now pets together. From here, we reach out to communities and partners around the world, because the love for our pets—and the need to support them—has no borders. The time for action is today. The challenges we’re facing can’t wait, and neither can the solutions. Noble Alliance is leading the charge right now, bringing urgency and dedication to everything we do. |
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